One of many sides into a brand's id is self-graphic: How one brand-customer portrays their ideal self – how they want to appear and behave; what they aspire to – brands can focus on their messaging accordingly and make the brand's aspirations replicate theirs. Based on Kapferer (2004), you https://remingtonziodn.ltfblog.com/27411801/the-ultimate-guide-to-brand