The structured markup added to your webpages through schema delivers the data foundation for all these rich snippet integrations. - Provide greater data to search engines like google to improve their understanding of your small business and on the written content on your website. → Rich snippets that embed data https://addons.prestashop.com/nl/seo-zoekmachineoptimalisatie-vermelding/31857-automatische-google-rich-snippets-json-ld-opengraph-seo.html